We've decided to provide free access to segment.com for all of our customers.
We have a number of customers who wish to track their data through providers other than google analytics, or who want to run a variety of data analytics on their sites. With segment, a single tracking code will allow our organizations to use a large number data analytics tools in one place.
Segment.com already has an extensive list of partners that they integrate with, including google analytics, customer.io, optimizely, crazy egg and amazon redshift. You can see the full list of integrations here: https://segment.com/integrations.
We hope that this new offering will make it easier for you to run the analytics you want. If you'd like to get started with segment, please send us a support email at firstname.lastname@example.org.