Tutorial on Landing Pages

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If your organization has an idea for a national effort, but does not have any specific local targets in mind, you can use ControlShift’s landing pages feature. Like the efforts feature, the landing pages feature allows organizations to run national or international campaigns with many local targets. However, unlike the efforts feature, targets do not need to be preselected by organization admins; instead, individual supporters can add their own petitions that are part of the larger campaign.

To create a landing page, choose “pages” under “manage” from the administrative tools. After choosing “new landing page,” fill out the template with the information for the new landing page. The title, description, and image are all public-facing and are included on the landing page's hub page.

As with the efforts feature, the organization can include default text for the who, what, why, and title sections of petitions created as part of the landing page, as well as set a default image. Org admins can also choose whether or not to allow petition creators to edit the default petition text. 

Under the “petition form” tab, the organization can change the labels that are included on the new petition creation form and the change the help text that appears as a petition is created as part of the landing page.

If, for example, the organization wants all of the petitions that are part of the national campaign to have the same title – “Ban Fracking in [Location]” – the template for new petitions that are part of the national campaign can be changed to reflect that preference.

Finally, the “settings” tab allows the organization to change the settings for the landing page effort, including whether to feature the landing page on the home page and whether to ask for a location when a new petition is created as part of the broader campaign.

Like the efforts feature, the organization can create a default email that is sent to anyone who creates a petition that is part of the broader campaign. This can be done from the "Email Templates" tab.

In the "Settings" tab, organization admins can choose a variety of settings for the new landing page. If you choose to feature the landing page, it will be displayed on the organization's home page.

The options to include the progress bar (or signature thermometer) on the hub page and the signature total on the petition page, determine the if the progress bar is included on the hub / petition signature pages.

If you want petitions created under the landing page to have a location, click the box to ask for a location.

If you want each petition creator to collect a certain number of signatures – enter the number in the "Custom Goal of Petition Signatures' box. Like with efforts, the distance limit determines the results that are returned when someone searches for their closest petition. Without a distance limit, the closest petition will be shown, regardless of how far away the campaign is located. 

From this settings page, org admins can also upload a few images. The "Hub Banner" image is displayed on the landing page's hub page. The "New Petition Form Banner" is displayed at the top of the landing page's new petition creation form. Finally, the "New Petition Facebook Share" image is used when the URL for the landing page's new petition creation form is shared on Facebook.

Once the landing page has been created, the organization can direct its supporters to the hub page, which provides a description of the national or international campaign, lists all of the petitions that are part of the campaign and allows users to search for petitions near their location. Additionally, from here supporters can create their own petitions. On this hub page, you can also choose to display a signature counter for all of the petitions. By default, landing pages do not include a counter, but you can enable the counter by going to the landing page's manage screen, clicking to edit the landing page, choosing the settings tab, and clicking the show progress bar checkbox.

Like petitions that are created under the efforts feature, petitions that are part of the landing pages feature will look like the other petitions on the site, with the exception of a banner that designates the petition as part of a larger campaign. Clicking on this banner redirects the user to the landing page's hub page. 

If you have a petition that is not part of the landing page, but that you want included in the broader campaign, you can make it part of the landing page by choosing “move petition into landing page hub,” which is at the bottom of the lading page’s administrative page. 

If you need to remove a petition from the landing page, you can do so by clicking the x button next to the petition.


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